Step 4: Constant comparison

During the analysis the researcher might (as a third step) constantly compare the constructed categories with new data, and the new categories with already analyzed data. This results in a kind of inductive cycle of constant comparison to fine tune categories and concepts arising from the data. NB: In the particular case of focus groups, separate analyses have to be performed on data gathered “within-focus group” and continuously compared “between focus group”. This is also an iterative process.